Internet Marketing Coffs Harbour is an
intricate matter, and as we enter 2016, people are in a way of thinking where
they reflect back on the year that was 2015, and try and figure out what life
holds in store for them next. This is of course, challenging. You can never figure
out what is around the corner, but if you figure out the vital parts of the
past and look for patterns you can get a better comprehension. This is
especially true for SEO. I want to try and explain to you a few of the major
news that have been emerging in 2015 throughout the Coffs Harbour SEO industry
and the globe. From this hopefully together we can try and determine where to
focus our efforts, this will be especially beneficial if you are a local Coffs
Harbour business.
Think Local
This is the greatest developing trend and
it is going to keep improving in importance. This means that if you are an
Coffs Harbour business and you are looking for local customers, then this is
wonderful. Starting with the changes from Google Pigeon, we saw a developing
trend that local Coffs Harbour searches were in fact ranking higher than
business with national headquarters, or even places on the other side of the
city. Why? Because with local searches people want to know what is near them!
In 2016 this is going to grow even more taking into consideration the recent
Google search quality ratings guidelines
http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
and also considering the My Business API as well as other things Google has
been up to in 2015 will likely prove that they are investing more time and
weighting into local search powers. So with that in mind, there are a few
technological areas that will be developing even more in 2016, so keep an eye
out for them to help with your local search efforts.
Local-boosting tech trends
There are a few technology areas which are
quickly growing abroad and are starting to emerge in Australia and it won't be
very long before they gain appeal in Coffs Harbour.
Mobile wallets
Society is getting more and more used to
lugging around less money and slimmer wallets. Particularly with the global
sweep (or swipe) of PayWave or PayPass over the past few years and other easy
'contactless' paying technologies we are shifting towards mobile wallets. This
will mean 2 things for a local Coffs Harbour business. 1 - you need to be
taking note of growing trends, and ensure you have the capability to actually
let people pay - for example, if you are yet to buy a PayWave or RFID reader
for your ship, then get one. And 2 - you can start making the most of the
mobile nature of paying. This means advertising, coupons and other fantastic
deals that you can send to people on their phones and therefore straight into
their wallets.
Beacons
Beacons are something that has had
expanding use overseas and we are finding them locally now too, but they are
basically other ways of getting advertisings to people locally. It works
through Bluetooth, or even a free Wi-Fi, and it just provides information or a
discount to people who link or sign up to the Beacon. This means that customers
at your Coffs Harbour store, or even roaming past the area will be given more
incentive to actually enter the store and make a purchase. It's a smart promotion
tool that will continue to grow in 2016, but I wouldn't be surprised if
technology and development changes this even further throughout the year.
Aps
We also will see even better use of Aps
such as Snapchat and Periscope for inspiring ways such as advertising. This has
been seen in America with national campaigns run by Dunkin' Donuts and Taco
Bell using these aps. It is incredible how individuals can keep reinventing
ways to get their company out there, and the same could be done for your local
company in Coffs Harbour. Be creative and even look into what other individuals
have done, especially when it comes to social media - if you see a little
something you like, remember of it and find a way to combine a similar idea
into you own strategy.
My concluding pieces of parting
suggestions - and these are things that you can possibly do right now, today -
would be to sign up to an all new Social Media account. Facebook, Google +,
Instagram, Pinterest. Choose one you don't have for your company yet and start
a new campaign to reach a new audience. As you reach new people, you will grow
your reputation at a local Coffs Harbour level, and also boost your authority
and perhaps even become a resource for people. This goes towards your local SEO
efforts which are key in 2016. So you will possibly observe that the future
actually looks efficient for Local businesses with patterns and technology
promoting even greater interaction at a 'community' level. This is great for
Coffs Harbour businesses, and so I hope that you are as delighted as I am. With
that in mind, if you are lo9oking for more SEO advice, or are aiming to
increase your SEO efforts, then contact Internet Marketing Experts Coffs
Harbour on 1300 595 013 or visit, www.internetmarketingexpertsCoffsHarbour.com.au
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