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Digital SEO Marketing-- The Fight to learn what Google is 'not providing' you.

Digital SEO Marketing is a challenging and complicated area, and one of the ways that helps make it even more difficult is the way that Google is making it tougher to find information. I am not commonly one to grumble about the way that Google evolves-- mostly they are moving to get the SEO 'game' a more honest a value driven market, but some things are still aggravating. So what am I fussing about here? Well allow me to try and explain it this way.



Regardless of how you intend to structure your keyword research, it all begins with a certain core principle, one that you must develop by scanning your metrics and Google Analytics.

The thought is that from this main idea and keyword, you then throw together a seed list of terms, expanding through related terms and synonyms of your center concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, online marketing and other points to consider.

At one point, Google was willing to make all of its searcher keyword data available totally free to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now performs.

Google has made a decision though that they are going to minimize the access to the data brought in by specific searchers. This consists of those who are logged into a Google account such as Gmail and Google+, along with anyone using recent updates of Mozilla Firefox. The secure searchers are indicated in the search result site's domain including 'https' rather than 'http'.

According to the Not Provided site, www.NotprovidedCount.com, this influences an ever increasing amount of data, being upwards of 80 %. This suggests that the days of straightforward and free access to marketing reports through Google Analytics accounts are at an end. Instead, you will have to invest in a Google AdWords advertising account in order to use Google's proprietary information.


There are a variety of good keyword analysis tools accessible in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it seems to be that an SEO company may be just one of the quickest ways to learn the real metrics for many specific niche areas. The main worry that is raised by this is how it affects the small businesses in Coffs Harbour that are attempting to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are searching for more information on ways that you can try and get more accurate information and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some research and find one that is best for you. For instance, you can contact my SEO firm, Internet Marketing Experts Coffs Harbour on1300 595 013 or visit, www.internetmarketingexpertsCoffs Harbour.com.au
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