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Digital SEO Marketing Coffs Harbour - Facebook Ads Lessons to enhance your Effect


Digital SEO Marketing Coffs Harbour is not as simple as constructing a website there are of a lot of different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is for this reason I wish to show to you a few lessons that I have found out about Facebook Ads. Why Facebook ads? Because Social media is useful to Digital SEO Marketing, and because there are numerous factors about Facebook Ads that I wished I knew when I initially started investing with them.

Lesson # 1 - Image v Text

This is the main thing that I really needed to remember when first starting. Facebook Ads must contain less than 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you need to ensure that you have a nice image in your ad and your font isn't too large.

Something that I generally use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of just how much text you are relying on in the ad.

So be sure to keep this in mind and your ads will have more success, and less automatic turndown by Facebook.

Lesson # 2 - Location, Location, location-- Don't waste your money

If you have made a Facebook ad before you would know that you should select a location. So if you are a local Coffs Harbour Business then you will want to set the location to Coffs Harbour. It just makes sense, right?

But what some people overlook is that they choose by default the option for "Everyone in this Location".

So I intend to mention to you what that actually means.-- 'everyone in this location' means each person in whose Facebook says that they are actually in Coffs Harbour will be possibly targeted by your ad. This is pretty specific, and yet still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose if you want people who live in Coffs Harbour, or perhaps just people visiting.

So depending on your company, you may desire to be targeting people that are visiting or even on holiday in Coffs Harbour. By selecting the option for this you can make sure you are reaching out to the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your investment.

But what it also means that if you just keep selecting 'everyone in this location' then you are by default wasting some of your ad's reach on people that are just visiting.

So do not forget this option exists, and have a think about what options are going to assist your business.

Lesson # 3 - Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As we all are probably aware, many of Facebook users are young, and younger markets basically only use mobile devices. Recent figures from Facebook indicate that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does depend upon your audience, but even though you are targeting at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this option.

What this means is just because you may be on a laptop when you develop and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means make sure you look to make sure the ad works for mobile in the preview, and you explore the quantity of ads you want aimed solely to 'mobile.

I hope these few suggestions and pieces of advice will help you to save some effort, time, and even some money when it comes to Facebook ads and your Internet Marketing attempts in Coffs Harbour.


If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Coffs Harbour on 1300 595 013 or visit,.internetmarketingexpertsCoffsHarbour.com.au.
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